![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
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- Telecom乐动扑克News
- 2分钟阅读
Android品牌对抗苹果提供大幅降价,溢价部分的战斗
智能手机制造商,如小米、三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果(aapl . o:行情)宣布激进的定价和节日期间提供。
新德里:智能手机制造商等小米,三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果公司宣布激进的定价和节日期间提供。
中国手机制造商Oppo降价的高端设备Rs 7000,而小米削减价格的八款车型以及变异,最陡的Rs 5000新折扣5 g手机。
三星的两个高端手机会便宜一些的Rs 28000和30000卢比,分别在其网站上。
台湾品牌华硕也降低其保险费由Rs 7000设备的价格。
负担得起的和中档手机也零售折扣的Rs 1000 - Rs 2000各大智能手机品牌。
“我们看到了一些巨大的折扣在高端的品牌组合应对苹果的激进的定价策略,“Prachir辛格说,分析师对比研究。
“品牌也明白这节日期间,需求不会减少拉力因素,因为购买力,与消费者推迟明年升级周期。所以,品牌正在推动的巨大库存累积吸引他们购买此类交易,”他说。
读也
这是第一次,定位准确的中档智能手机品牌,如小米、体内,同僚和Realme尝试进入溢价类别,品牌定价高于Rs 30000等报道。
“这节日期间,消费者可以期待发现高达60%的折扣和返现提供高达12.5%的选择产品,“Asim Warsi,三星印度高级副总裁在一份声明中说。
韩国手机品牌夺回榜首在印度智能手机市场在7月和8月,由积极的网络销售策略所产生的利用机会反华情绪,对位表示在其月度市场追踪报告。
虽然交易和折扣是一样的离线以及在线专家表示,在线渠道,已经有了45%的市场份额,将本季度比线下销售。
“Post-Covid-19,还有在线是一个主要的干扰,尤其是初次购买来自二级和三级城市,”辛格说。对比研究
<\/span><\/figcaption><\/figure>New Delhi: Smartphone makers such as Xiaomi<\/a>, Samsung<\/a> and Oppo<\/a> have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple<\/a> Inc announced aggressive pricing and festive season offers.
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-10-16" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
Android品牌对抗苹果提供大幅降价,溢价部分的战斗
智能手机制造商,如小米、三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果(aapl . o:行情)宣布激进的定价和节日期间提供。
新德里:智能手机制造商等小米,三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果公司宣布激进的定价和节日期间提供。
中国手机制造商Oppo降价的高端设备Rs 7000,而小米削减价格的八款车型以及变异,最陡的Rs 5000新折扣5 g手机。
三星的两个高端手机会便宜一些的Rs 28000和30000卢比,分别在其网站上。
台湾品牌华硕也降低其保险费由Rs 7000设备的价格。
负担得起的和中档手机也零售折扣的Rs 1000 - Rs 2000各大智能手机品牌。
“我们看到了一些巨大的折扣在高端的品牌组合应对苹果的激进的定价策略,“Prachir辛格说,分析师对比研究。
“品牌也明白这节日期间,需求不会减少拉力因素,因为购买力,与消费者推迟明年升级周期。所以,品牌正在推动的巨大库存累积吸引他们购买此类交易,”他说。
读也
这是第一次,定位准确的中档智能手机品牌,如小米、体内,同僚和Realme尝试进入溢价类别,品牌定价高于Rs 30000等报道。
“这节日期间,消费者可以期待发现高达60%的折扣和返现提供高达12.5%的选择产品,“Asim Warsi,三星印度高级副总裁在一份声明中说。
韩国手机品牌夺回榜首在印度智能手机市场在7月和8月,由积极的网络销售策略所产生的利用机会反华情绪,对位表示在其月度市场追踪报告。
虽然交易和折扣是一样的离线以及在线专家表示,在线渠道,已经有了45%的市场份额,将本季度比线下销售。
“Post-Covid-19,还有在线是一个主要的干扰,尤其是初次购买来自二级和三级城市,”辛格说。对比研究
<\/span><\/figcaption><\/figure>New Delhi: Smartphone makers such as Xiaomi<\/a>, Samsung<\/a> and Oppo<\/a> have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple<\/a> Inc announced aggressive pricing and festive season offers.
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
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- Telecom乐动扑克News
- 2分钟阅读
Android品牌对抗苹果提供大幅降价,溢价部分的战斗
智能手机制造商,如小米、三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果(aapl . o:行情)宣布激进的定价和节日期间提供。
新德里:智能手机制造商等小米,三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果公司宣布激进的定价和节日期间提供。
中国手机制造商Oppo降价的高端设备Rs 7000,而小米削减价格的八款车型以及变异,最陡的Rs 5000新折扣5 g手机。
三星的两个高端手机会便宜一些的Rs 28000和30000卢比,分别在其网站上。
台湾品牌华硕也降低其保险费由Rs 7000设备的价格。
负担得起的和中档手机也零售折扣的Rs 1000 - Rs 2000各大智能手机品牌。
“我们看到了一些巨大的折扣在高端的品牌组合应对苹果的激进的定价策略,“Prachir辛格说,分析师对比研究。
“品牌也明白这节日期间,需求不会减少拉力因素,因为购买力,与消费者推迟明年升级周期。所以,品牌正在推动的巨大库存累积吸引他们购买此类交易,”他说。
读也
这是第一次,定位准确的中档智能手机品牌,如小米、体内,同僚和Realme尝试进入溢价类别,品牌定价高于Rs 30000等报道。
“这节日期间,消费者可以期待发现高达60%的折扣和返现提供高达12.5%的选择产品,“Asim Warsi,三星印度高级副总裁在一份声明中说。
韩国手机品牌夺回榜首在印度智能手机市场在7月和8月,由积极的网络销售策略所产生的利用机会反华情绪,对位表示在其月度市场追踪报告。
虽然交易和折扣是一样的离线以及在线专家表示,在线渠道,已经有了45%的市场份额,将本季度比线下销售。
“Post-Covid-19,还有在线是一个主要的干扰,尤其是初次购买来自二级和三级城市,”辛格说。对比研究
<\/span><\/figcaption><\/figure>New Delhi: Smartphone makers such as Xiaomi<\/a>, Samsung<\/a> and Oppo<\/a> have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple<\/a> Inc announced aggressive pricing and festive season offers.
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-10-16" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
Android品牌对抗苹果提供大幅降价,溢价部分的战斗
智能手机制造商,如小米、三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果(aapl . o:行情)宣布激进的定价和节日期间提供。
新德里:智能手机制造商等小米,三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果公司宣布激进的定价和节日期间提供。
中国手机制造商Oppo降价的高端设备Rs 7000,而小米削减价格的八款车型以及变异,最陡的Rs 5000新折扣5 g手机。
三星的两个高端手机会便宜一些的Rs 28000和30000卢比,分别在其网站上。
台湾品牌华硕也降低其保险费由Rs 7000设备的价格。
负担得起的和中档手机也零售折扣的Rs 1000 - Rs 2000各大智能手机品牌。
“我们看到了一些巨大的折扣在高端的品牌组合应对苹果的激进的定价策略,“Prachir辛格说,分析师对比研究。
“品牌也明白这节日期间,需求不会减少拉力因素,因为购买力,与消费者推迟明年升级周期。所以,品牌正在推动的巨大库存累积吸引他们购买此类交易,”他说。
读也
这是第一次,定位准确的中档智能手机品牌,如小米、体内,同僚和Realme尝试进入溢价类别,品牌定价高于Rs 30000等报道。
“这节日期间,消费者可以期待发现高达60%的折扣和返现提供高达12.5%的选择产品,“Asim Warsi,三星印度高级副总裁在一份声明中说。
韩国手机品牌夺回榜首在印度智能手机市场在7月和8月,由积极的网络销售策略所产生的利用机会反华情绪,对位表示在其月度市场追踪报告。
虽然交易和折扣是一样的离线以及在线专家表示,在线渠道,已经有了45%的市场份额,将本季度比线下销售。
“Post-Covid-19,还有在线是一个主要的干扰,尤其是初次购买来自二级和三级城市,”辛格说。对比研究
<\/span><\/figcaption><\/figure>New Delhi: Smartphone makers such as Xiaomi<\/a>, Samsung<\/a> and Oppo<\/a> have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple<\/a> Inc announced aggressive pricing and festive season offers.
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-10-16" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
Android品牌对抗苹果提供大幅降价,溢价部分的战斗
智能手机制造商,如小米、三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果(aapl . o:行情)宣布激进的定价和节日期间提供。
新德里:智能手机制造商等小米,三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果公司宣布激进的定价和节日期间提供。
中国手机制造商Oppo降价的高端设备Rs 7000,而小米削减价格的八款车型以及变异,最陡的Rs 5000新折扣5 g手机。
三星的两个高端手机会便宜一些的Rs 28000和30000卢比,分别在其网站上。
台湾品牌华硕也降低其保险费由Rs 7000设备的价格。
负担得起的和中档手机也零售折扣的Rs 1000 - Rs 2000各大智能手机品牌。
“我们看到了一些巨大的折扣在高端的品牌组合应对苹果的激进的定价策略,“Prachir辛格说,分析师对比研究。
“品牌也明白这节日期间,需求不会减少拉力因素,因为购买力,与消费者推迟明年升级周期。所以,品牌正在推动的巨大库存累积吸引他们购买此类交易,”他说。
读也
这是第一次,定位准确的中档智能手机品牌,如小米、体内,同僚和Realme尝试进入溢价类别,品牌定价高于Rs 30000等报道。
“这节日期间,消费者可以期待发现高达60%的折扣和返现提供高达12.5%的选择产品,“Asim Warsi,三星印度高级副总裁在一份声明中说。
韩国手机品牌夺回榜首在印度智能手机市场在7月和8月,由积极的网络销售策略所产生的利用机会反华情绪,对位表示在其月度市场追踪报告。
虽然交易和折扣是一样的离线以及在线专家表示,在线渠道,已经有了45%的市场份额,将本季度比线下销售。
“Post-Covid-19,还有在线是一个主要的干扰,尤其是初次购买来自二级和三级城市,”辛格说。对比研究
<\/span><\/figcaption><\/figure>New Delhi: Smartphone makers such as Xiaomi<\/a>, Samsung<\/a> and Oppo<\/a> have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple<\/a> Inc announced aggressive pricing and festive season offers.
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
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- Telecom乐动扑克News
- 2分钟阅读
Android品牌对抗苹果提供大幅降价,溢价部分的战斗
智能手机制造商,如小米、三星和相对应的人推出了大量的折扣高端旗舰机型,开始一场激烈的战斗溢价部分几天后苹果(aapl . o:行情)宣布激进的定价和节日期间提供。
读到
中国手机制造商Oppo降价的高端设备Rs 7000,而小米削减价格的八款车型以及变异,最陡的Rs 5000新折扣5 g手机。
三星的两个高端手机会便宜一些的Rs 28000和30000卢比,分别在其网站上。
台湾品牌华硕也降低其保险费由Rs 7000设备的价格。
负担得起的和中档手机也零售折扣的Rs 1000 - Rs 2000各大智能手机品牌。
“我们看到了一些巨大的折扣在高端的品牌组合应对苹果的激进的定价策略,“Prachir辛格说,分析师对比研究。
“品牌也明白这节日期间,需求不会减少拉力因素,因为购买力,与消费者推迟明年升级周期。所以,品牌正在推动的巨大库存累积吸引他们购买此类交易,”他说。
读也
这是第一次,定位准确的中档智能手机品牌,如小米、体内,同僚和Realme尝试进入溢价类别,品牌定价高于Rs 30000等报道。
“这节日期间,消费者可以期待发现高达60%的折扣和返现提供高达12.5%的选择产品,“Asim Warsi,三星印度高级副总裁在一份声明中说。
韩国手机品牌夺回榜首在印度智能手机市场在7月和8月,由积极的网络销售策略所产生的利用机会反华情绪,对位表示在其月度市场追踪报告。
虽然交易和折扣是一样的离线以及在线专家表示,在线渠道,已经有了45%的市场份额,将本季度比线下销售。
“Post-Covid-19,还有在线是一个主要的干扰,尤其是初次购买来自二级和三级城市,”辛格说。对比研究
Chinese handset maker Oppo has cut prices of its premium device by Rs 7,000, while Xiaomi slashed prices of eight models along with variants, with the steepest Rs 5,000 discount on its new 5G phone.
Samsung’s two high-end phones will be cheaper by Rs 28,000 and Rs 30,000, respectively, on its website.
Taiwanese brand ASUS, too, has reduced prices of its premium device by Rs 7,000.
Affordable and mid-range phones are also retailing at discounts of Rs 1,000 – Rs 2,000 across all major smartphone brands.
“We are seeing some massive discounts across premium portfolios of brands in response to Apple’s aggressive pricing,” said Prachir Singh, analyst at Counterpoint Research.
“Brands also understand that this festive season, demand will not be a pull-factor because of reduction in purchasing power, with consumers delaying upgrade cycles to next year. So, brands are pushing the huge inventory build-up with such deals to entice them to purchase,” he said.
Read also<\/h4><\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>Samsung offers flat cashback on handsets, wearables; partners HDFC, SBI for the festive season<\/a><\/h5><\/div><\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>Apple launches 5G enabled iPhone 12 series; prices start from Rs 69,900<\/a><\/h5><\/div><\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>OnePlus launches 8T 5G smartphone at a starting price of Rs 42,999<\/a><\/h5><\/div><\/a><\/figure>Online channel focus, aggressive launch strategy help Samsung recapture top position in India's smartphone market in July and August<\/a><\/h5><\/div><\/div><\/div>
This is the first time that well-positioned mid-range smartphone brands such as Xiaomi, Vivo, Oppo and Realme had forayed into the premium category, where brands are priced above Rs 30,000, ET had reported.
“This festive season, consumers can expect to find discounts of as much as 60% and cashback offers of up to 12.5% on select products,” Asim Warsi, senior vice president of Samsung India had said in a statement.
The South Korean handset brand recaptured its top spot in the Indian smartphone market in July and August, driven by an aggressive online sales strategy to leverage the opportunities arising from anti-China sentiments, Counterpoint said in its monthly market tracker report.
Though deals and discounts are the same offline as well as online, experts said the online channel, which already has a 45% market share, will outperform offline sales this quarter.
“Post-Covid-19, there is a major pull towards online, especially first-time purchases coming from tier-2 and tier-3 cities,” Singh of Counterpoint Research said.
<\/body>","next_sibling":[{"msid":78699996,"title":"Realme X7 Pro and X7 smartphones expected to launch in India soon","entity_type":"ARTICLE","link":"\/news\/realme-x7-pro-and-x7-smartphones-expected-to-launch-in-india-soon\/78699996","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78701009,"entity_type":"ARTICLE","title":"Android brands cut prices sharply to counter Apple offers, in premium segment fight","synopsis":"Smartphone makers such as Xiaomi, Samsung and Oppo have rolled out substantial discounts on premium flagship models, kicking off an intense battle in the premium segment just days after Apple Inc announced aggressive pricing and festive season offers. ","titleseo":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":2030,"shares":0,"engagementtimems":10114000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-10-16 16:48:13","lastupd":"2020-10-16 16:48:13","breadcrumbTags":["apple","Smartphones","premium smartphones","Android smartphones","Xiaomi","Samsung","Oppo","5g phones","Devices","iPhone"],"secinfo":{"seolocation":"telecomnews\/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight"}}" data-news_link="//www.iser-br.com/news/android-brands-cut-prices-sharply-to-counter-apple-offers-in-premium-segment-fight/78701009">
<\/a><\/figure>
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