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\"We aim to have revenue of around Rs 8,000 crore over the next 4-5 years. This fiscal we are looking at revenue of around Rs 400 crore from sales of television and audio products. We will be diversifying our portfolio to achieve the larger target,\" Mehta said.
He further added that the company will invest Rs 160 crore in marketing over a period of next two years and will focus on social media to push its campaign.
He was speaking on the sidelines of the launch of Aiwa smart TV range, Magnifiq series, which will be available in 32 to 65 inch screen size.
The company will sell TVs through 300 retailers across the country initially.
Mehta said that the company plans to double its retailer<\/a> count by September this year and further increase the reach to around 3,500 retailers in a year.
\"Television will be our anchor product. Our smart TVs are Google certified. We will sell only through offline retailers only initially,\" Mehta said.
Aiwa's present global revenue is around Rs 8,000 crore. The company started India operations in April 2021 with the launch of audio products.
Mehta said that the company will add new consumer durable products next year which will include washing machine, refrigerator, etc. The company expects smart TVs to contribute 51 per cent in overall business.
\"We expect to sell 1.5 lakh units of smart TVs by March 2023, \" Mehta said.
The company is looking to garner 5 per cent market share in five years.
\"We want to go slow and invest time in the market. That is why we have kept a conservative estimate of 5 per cent market share for TV over the next 5 years,\" Mehta said.<\/body>","next_sibling":[{"msid":92712070,"title":"Vivo India directors Zhengshen Ou and Zhang Jie leave country as ED intensifies money laundering probe: Sources","entity_type":"ARTICLE","link":"\/news\/vivo-india-directors-zhengshen-ou-and-zhang-jie-leave-country-as-ed-intensifies-money-laundering-probe-sources\/92712070","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":92712126,"entity_type":"ARTICLE","title":"Aiwa India expects to clock Rs 8,000 crore revenue in 5 yrs; plans Rs 160 crore initial investment","synopsis":"Established in 1951 in Japan, Aiwa has partnered with Dixon Technologies for manufacturing television sets in India, Aiwa India managing director Ajay Mehta said.","titleseo":"telecomnews\/aiwa-india-expects-to-clock-rs-8000-crore-revenue-in-5-yrs-plans-rs-160-crore-initial-investment","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":320,"shares":0,"engagementtimems":1087000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2022-07-07 07:45:41","lastupd":"2022-07-07 07:46:26","breadcrumbTags":["Aiwa smart TVs","consumer electronics","Aiwa India","manufacturing","electronics","Dixon Technologies","television","revenue","retailer","Devices"],"secinfo":{"seolocation":"telecomnews\/aiwa-india-expects-to-clock-rs-8000-crore-revenue-in-5-yrs-plans-rs-160-crore-initial-investment"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-07-07" data-index="article_1">
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爱华印度预计将在5年钟8000卢比的收入;计划160卢比的初始投资
成立于1951年在日本,爱华与迪克森技术制造电视机在印度,印度爱华总经理Ajay Mehta说。
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“我们的目标是在8000卢比的收入在未来4 - 5年。这个财政我们看收入约400卢比从电视和音频产品的销售。我们将多样化的投资组合来实现更大的目标,”梅塔说。
他进一步补充说,该公司将投资160卢比营销在未来两年内,将专注于社交媒体推动其运动。
期间他说爱华智能电视的发射范围,Magnifiq系列,这将在32到65英寸屏幕大小。
公司将通过全国300个零售商出售电视。
梅塔表示,该公司计划扩大一倍零售商计算到今年9月,进一步增加到约3500的零售商。
“电视产品将是我们的锚。我们的智能电视是谷歌认证。我们只卖只有通过离线零售商最初,”梅塔说。
爱华目前的全球收入约为8000卢比。印度公司开始业务在2021年4月推出的音频产品。
梅塔表示,该公司将在明年增加新的耐用消费品产品包括洗衣机、冰箱等。公司预计智能电视在总体业务贡献51%。
“我们预计出售1.5多数单位的智能电视截至2023年3月,“梅塔说。
该公司希望在五年内获得5%的市场份额。
“我们想要慢,在市场上投入时间。这就是为什么我们一直保守估计电视的5%的市场份额在未来5年,”梅塔说。
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