![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
“What we are really good at is at building digital capabilities to drive the business forward and create new streams of revenue,” the senior executive told ET.
He said the telecom operator had set a five-year target to emerge as a strong player in the space.
“Five years from now, you would see an Airtel<\/a> that is a strong telecom player, getting large cash flows from serving customers well, but on top of that an array of businesses and revenue streams created, some of which have been built by Airtel and some of them through our partnerships,” the executive said, explaining how Airtel planned to diversify its telecom business and generate ‘meaningful revenue’ from its digital platforms.
The first step towards that is by capturing the largest share of ‘quality customers’ who would essentially value quality services and stay with Airtel because of better experience.
Airtel has the highest average revenue per user (ARPU<\/a>) of ₹157 per month in the telecom industry<\/a>, followed by Reliance Jio Infocomm<\/a> and Vodafone Idea<\/a>. The telco has created a 1,500-people workforce across Gurugram and Bengaluru working on product engineering and design, addressing three core problems the business faces.
“...whether Airtel is going to be able to get more customers? Will we get greater stickiness from customers which translates into more share of wallet, more lifetime value, more ARPU, and lastly, can the company eliminate waste and therefore cost?” the executive explained.
The company is building the digital products and services portfolio on its own products or through partnerships.
“On the consumer side, we have built our apps; Airtel music, video and together we are at a unique customer base of 165 million monthly active users. In music, the company is currently exploring how to pivot to the subscription model. We don’t charge for downloads but bundle it currently and we are exploring how to charge,” he said.
Read also<\/h4><\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-authors="[" anandita singh mankotia"]" data-category-name="" data-category_id="" data-date="2020-10-19" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
Airtel寻求有意义的收入的3 - 4季度的数字服务
Bharti Airtel是关注“有意义的收入”从其数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
新德里消息:Bharti Airtel关注的“有意义的收入”吗数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
“我们擅长的是建立数字功能驱动业务前进,创造新的收入流,“高管告诉等。
他说,电信运营商都设置一个五年的目标成为一个强大的空间。
“五年后,你会看到一个附近的旅馆这是一个强大的电信的球员,从服务客户获得大量现金流,但最重要的是数组的创建企业和收入来源,其中一些已建成由Airtel和他们中的一些人通过我们的合作伙伴,”这位高管说,解释Airtel计划实现电信业务多元化和从其生成有意义的收入的数字平台。
的第一步是获取最大的份额的质量客户谁会本质上是价值的优质服务和留在旅馆,因为更好的体验。
Airtel最高每用户平均收入(ARPU)在电信₹157每月行业,其次是依赖Jio Infocomm和沃达丰的想法。电信已经创建了一个1500人的劳动力跨Gurugram和班加罗尔在产品工程和设计工作,解决三个核心业务面临的问题。
“…Airtel是否能得到更多的顾客?将我们从客户得到更大的粘性可以转化为更多的钱包份额,更多的生命周期价值,更多的ARPU,最后,该公司可以消除浪费,因此成本呢?”行政解释道。
公司正在建设数字产品和服务的产品组合或通过伙伴关系。
“在消费方面,我们已经建立了我们的应用程序;Airtel音乐、视频和我们一起的一个独特的客户群每月1.65亿活跃用户。在音乐方面,公司目前正在探索如何主订阅模型。我们不收费下载但包目前我们正在探索如何,”他说。
直接到家庭服务,他说,该公司是“在收敛在家里工作和小屏幕上建立一个订阅模式。“公司希望通过订阅模式生成年金收入,因为它与Zee,迪斯尼和其他奥特的球员。
计划加速它的存在1000个城市,2021年3月从现在的10个城市。“我们已经找到一个创新的模型,我们与当地有线电视运营商合作提供最后一英里连接。这是简单的即插即用和我们分享收入,”这位高管表示。
坐在这些广告是垂直的,将使用到场平台。
“lead-to-conversion比率远高于我们的平台,”这位高管表示。“我们从我们的客户同意之前显示他们。所以,与其他人不同的是,我们的模型不是广告,我们想对隐私和同意。”
Airtel的支付组合是另一个垂直聚焦。“我们正在建立一个投资组合与银行超过5000万的客户,但能力作出任何形式的付款在200000年零售商存在银行,通过预付邮资已付的或在线支付,”他说。
<\/span><\/figcaption><\/figure>New Delhi: Bharti Airtel<\/a> is eyeing ‘meaningful revenue’ from its digital services<\/a>, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.
“What we are really good at is at building digital capabilities to drive the business forward and create new streams of revenue,” the senior executive told ET.
He said the telecom operator had set a five-year target to emerge as a strong player in the space.
“Five years from now, you would see an Airtel<\/a> that is a strong telecom player, getting large cash flows from serving customers well, but on top of that an array of businesses and revenue streams created, some of which have been built by Airtel and some of them through our partnerships,” the executive said, explaining how Airtel planned to diversify its telecom business and generate ‘meaningful revenue’ from its digital platforms.
The first step towards that is by capturing the largest share of ‘quality customers’ who would essentially value quality services and stay with Airtel because of better experience.
Airtel has the highest average revenue per user (ARPU<\/a>) of ₹157 per month in the telecom industry<\/a>, followed by Reliance Jio Infocomm<\/a> and Vodafone Idea<\/a>. The telco has created a 1,500-people workforce across Gurugram and Bengaluru working on product engineering and design, addressing three core problems the business faces.
“...whether Airtel is going to be able to get more customers? Will we get greater stickiness from customers which translates into more share of wallet, more lifetime value, more ARPU, and lastly, can the company eliminate waste and therefore cost?” the executive explained.
The company is building the digital products and services portfolio on its own products or through partnerships.
“On the consumer side, we have built our apps; Airtel music, video and together we are at a unique customer base of 165 million monthly active users. In music, the company is currently exploring how to pivot to the subscription model. We don’t charge for downloads but bundle it currently and we are exploring how to charge,” he said.
Read also<\/h4><\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
<\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-authors="[" anandita singh mankotia"]" data-category-name="" data-category_id="" data-date="2020-10-19" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
Airtel寻求有意义的收入的3 - 4季度的数字服务
Bharti Airtel是关注“有意义的收入”从其数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
新德里消息:Bharti Airtel关注的“有意义的收入”吗数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
“我们擅长的是建立数字功能驱动业务前进,创造新的收入流,“高管告诉等。
他说,电信运营商都设置一个五年的目标成为一个强大的空间。
“五年后,你会看到一个附近的旅馆这是一个强大的电信的球员,从服务客户获得大量现金流,但最重要的是数组的创建企业和收入来源,其中一些已建成由Airtel和他们中的一些人通过我们的合作伙伴,”这位高管说,解释Airtel计划实现电信业务多元化和从其生成有意义的收入的数字平台。
的第一步是获取最大的份额的质量客户谁会本质上是价值的优质服务和留在旅馆,因为更好的体验。
Airtel最高每用户平均收入(ARPU)在电信₹157每月行业,其次是依赖Jio Infocomm和沃达丰的想法。电信已经创建了一个1500人的劳动力跨Gurugram和班加罗尔在产品工程和设计工作,解决三个核心业务面临的问题。
“…Airtel是否能得到更多的顾客?将我们从客户得到更大的粘性可以转化为更多的钱包份额,更多的生命周期价值,更多的ARPU,最后,该公司可以消除浪费,因此成本呢?”行政解释道。
公司正在建设数字产品和服务的产品组合或通过伙伴关系。
“在消费方面,我们已经建立了我们的应用程序;Airtel音乐、视频和我们一起的一个独特的客户群每月1.65亿活跃用户。在音乐方面,公司目前正在探索如何主订阅模型。我们不收费下载但包目前我们正在探索如何,”他说。
直接到家庭服务,他说,该公司是“在收敛在家里工作和小屏幕上建立一个订阅模式。“公司希望通过订阅模式生成年金收入,因为它与Zee,迪斯尼和其他奥特的球员。
计划加速它的存在1000个城市,2021年3月从现在的10个城市。“我们已经找到一个创新的模型,我们与当地有线电视运营商合作提供最后一英里连接。这是简单的即插即用和我们分享收入,”这位高管表示。
坐在这些广告是垂直的,将使用到场平台。
“lead-to-conversion比率远高于我们的平台,”这位高管表示。“我们从我们的客户同意之前显示他们。所以,与其他人不同的是,我们的模型不是广告,我们想对隐私和同意。”
Airtel的支付组合是另一个垂直聚焦。“我们正在建立一个投资组合与银行超过5000万的客户,但能力作出任何形式的付款在200000年零售商存在银行,通过预付邮资已付的或在线支付,”他说。
<\/span><\/figcaption><\/figure>New Delhi: Bharti Airtel<\/a> is eyeing ‘meaningful revenue’ from its digital services<\/a>, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.
“What we are really good at is at building digital capabilities to drive the business forward and create new streams of revenue,” the senior executive told ET.
He said the telecom operator had set a five-year target to emerge as a strong player in the space.
“Five years from now, you would see an Airtel<\/a> that is a strong telecom player, getting large cash flows from serving customers well, but on top of that an array of businesses and revenue streams created, some of which have been built by Airtel and some of them through our partnerships,” the executive said, explaining how Airtel planned to diversify its telecom business and generate ‘meaningful revenue’ from its digital platforms.
The first step towards that is by capturing the largest share of ‘quality customers’ who would essentially value quality services and stay with Airtel because of better experience.
Airtel has the highest average revenue per user (ARPU<\/a>) of ₹157 per month in the telecom industry<\/a>, followed by Reliance Jio Infocomm<\/a> and Vodafone Idea<\/a>. The telco has created a 1,500-people workforce across Gurugram and Bengaluru working on product engineering and design, addressing three core problems the business faces.
“...whether Airtel is going to be able to get more customers? Will we get greater stickiness from customers which translates into more share of wallet, more lifetime value, more ARPU, and lastly, can the company eliminate waste and therefore cost?” the executive explained.
The company is building the digital products and services portfolio on its own products or through partnerships.
“On the consumer side, we have built our apps; Airtel music, video and together we are at a unique customer base of 165 million monthly active users. In music, the company is currently exploring how to pivot to the subscription model. We don’t charge for downloads but bundle it currently and we are exploring how to charge,” he said.
Read also<\/h4><\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
<\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-authors="[" anandita singh mankotia"]" data-category-name="" data-category_id="" data-date="2020-10-19" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
Airtel寻求有意义的收入的3 - 4季度的数字服务
Bharti Airtel是关注“有意义的收入”从其数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
新德里消息:Bharti Airtel关注的“有意义的收入”吗数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
“我们擅长的是建立数字功能驱动业务前进,创造新的收入流,“高管告诉等。
他说,电信运营商都设置一个五年的目标成为一个强大的空间。
“五年后,你会看到一个附近的旅馆这是一个强大的电信的球员,从服务客户获得大量现金流,但最重要的是数组的创建企业和收入来源,其中一些已建成由Airtel和他们中的一些人通过我们的合作伙伴,”这位高管说,解释Airtel计划实现电信业务多元化和从其生成有意义的收入的数字平台。
的第一步是获取最大的份额的质量客户谁会本质上是价值的优质服务和留在旅馆,因为更好的体验。
Airtel最高每用户平均收入(ARPU)在电信₹157每月行业,其次是依赖Jio Infocomm和沃达丰的想法。电信已经创建了一个1500人的劳动力跨Gurugram和班加罗尔在产品工程和设计工作,解决三个核心业务面临的问题。
“…Airtel是否能得到更多的顾客?将我们从客户得到更大的粘性可以转化为更多的钱包份额,更多的生命周期价值,更多的ARPU,最后,该公司可以消除浪费,因此成本呢?”行政解释道。
公司正在建设数字产品和服务的产品组合或通过伙伴关系。
“在消费方面,我们已经建立了我们的应用程序;Airtel音乐、视频和我们一起的一个独特的客户群每月1.65亿活跃用户。在音乐方面,公司目前正在探索如何主订阅模型。我们不收费下载但包目前我们正在探索如何,”他说。
直接到家庭服务,他说,该公司是“在收敛在家里工作和小屏幕上建立一个订阅模式。“公司希望通过订阅模式生成年金收入,因为它与Zee,迪斯尼和其他奥特的球员。
计划加速它的存在1000个城市,2021年3月从现在的10个城市。“我们已经找到一个创新的模型,我们与当地有线电视运营商合作提供最后一英里连接。这是简单的即插即用和我们分享收入,”这位高管表示。
坐在这些广告是垂直的,将使用到场平台。
“lead-to-conversion比率远高于我们的平台,”这位高管表示。“我们从我们的客户同意之前显示他们。所以,与其他人不同的是,我们的模型不是广告,我们想对隐私和同意。”
Airtel的支付组合是另一个垂直聚焦。“我们正在建立一个投资组合与银行超过5000万的客户,但能力作出任何形式的付款在200000年零售商存在银行,通过预付邮资已付的或在线支付,”他说。
<\/span><\/figcaption><\/figure>New Delhi: Bharti Airtel<\/a> is eyeing ‘meaningful revenue’ from its digital services<\/a>, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.
“What we are really good at is at building digital capabilities to drive the business forward and create new streams of revenue,” the senior executive told ET.
He said the telecom operator had set a five-year target to emerge as a strong player in the space.
“Five years from now, you would see an Airtel<\/a> that is a strong telecom player, getting large cash flows from serving customers well, but on top of that an array of businesses and revenue streams created, some of which have been built by Airtel and some of them through our partnerships,” the executive said, explaining how Airtel planned to diversify its telecom business and generate ‘meaningful revenue’ from its digital platforms.
The first step towards that is by capturing the largest share of ‘quality customers’ who would essentially value quality services and stay with Airtel because of better experience.
Airtel has the highest average revenue per user (ARPU<\/a>) of ₹157 per month in the telecom industry<\/a>, followed by Reliance Jio Infocomm<\/a> and Vodafone Idea<\/a>. The telco has created a 1,500-people workforce across Gurugram and Bengaluru working on product engineering and design, addressing three core problems the business faces.
“...whether Airtel is going to be able to get more customers? Will we get greater stickiness from customers which translates into more share of wallet, more lifetime value, more ARPU, and lastly, can the company eliminate waste and therefore cost?” the executive explained.
The company is building the digital products and services portfolio on its own products or through partnerships.
“On the consumer side, we have built our apps; Airtel music, video and together we are at a unique customer base of 165 million monthly active users. In music, the company is currently exploring how to pivot to the subscription model. We don’t charge for downloads but bundle it currently and we are exploring how to charge,” he said.
Read also<\/h4><\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-authors="[" anandita singh mankotia"]" data-category-name="" data-category_id="" data-date="2020-10-19" data-index="article_1">
- Telecom乐动扑克News
- 3分钟阅读
Airtel寻求有意义的收入的3 - 4季度的数字服务
Bharti Airtel是关注“有意义的收入”从其数字服务,包括娱乐和金融服务,在未来3 - 4季度通过结合自己的产品,和商务合作,一位高管说。
读到
“我们擅长的是建立数字功能驱动业务前进,创造新的收入流,“高管告诉等。
他说,电信运营商都设置一个五年的目标成为一个强大的空间。
“五年后,你会看到一个附近的旅馆这是一个强大的电信的球员,从服务客户获得大量现金流,但最重要的是数组的创建企业和收入来源,其中一些已建成由Airtel和他们中的一些人通过我们的合作伙伴,”这位高管说,解释Airtel计划实现电信业务多元化和从其生成有意义的收入的数字平台。
的第一步是获取最大的份额的质量客户谁会本质上是价值的优质服务和留在旅馆,因为更好的体验。
Airtel最高每用户平均收入(ARPU)在电信₹157每月行业,其次是依赖Jio Infocomm和沃达丰的想法。电信已经创建了一个1500人的劳动力跨Gurugram和班加罗尔在产品工程和设计工作,解决三个核心业务面临的问题。
“…Airtel是否能得到更多的顾客?将我们从客户得到更大的粘性可以转化为更多的钱包份额,更多的生命周期价值,更多的ARPU,最后,该公司可以消除浪费,因此成本呢?”行政解释道。
公司正在建设数字产品和服务的产品组合或通过伙伴关系。
“在消费方面,我们已经建立了我们的应用程序;Airtel音乐、视频和我们一起的一个独特的客户群每月1.65亿活跃用户。在音乐方面,公司目前正在探索如何主订阅模型。我们不收费下载但包目前我们正在探索如何,”他说。
直接到家庭服务,他说,该公司是“在收敛在家里工作和小屏幕上建立一个订阅模式。“公司希望通过订阅模式生成年金收入,因为它与Zee,迪斯尼和其他奥特的球员。
计划加速它的存在1000个城市,2021年3月从现在的10个城市。“我们已经找到一个创新的模型,我们与当地有线电视运营商合作提供最后一英里连接。这是简单的即插即用和我们分享收入,”这位高管表示。
坐在这些广告是垂直的,将使用到场平台。
“lead-to-conversion比率远高于我们的平台,”这位高管表示。“我们从我们的客户同意之前显示他们。所以,与其他人不同的是,我们的模型不是广告,我们想对隐私和同意。”
Airtel的支付组合是另一个垂直聚焦。“我们正在建立一个投资组合与银行超过5000万的客户,但能力作出任何形式的付款在200000年零售商存在银行,通过预付邮资已付的或在线支付,”他说。
“What we are really good at is at building digital capabilities to drive the business forward and create new streams of revenue,” the senior executive told ET.
He said the telecom operator had set a five-year target to emerge as a strong player in the space.
“Five years from now, you would see an Airtel<\/a> that is a strong telecom player, getting large cash flows from serving customers well, but on top of that an array of businesses and revenue streams created, some of which have been built by Airtel and some of them through our partnerships,” the executive said, explaining how Airtel planned to diversify its telecom business and generate ‘meaningful revenue’ from its digital platforms.
The first step towards that is by capturing the largest share of ‘quality customers’ who would essentially value quality services and stay with Airtel because of better experience.
Airtel has the highest average revenue per user (ARPU<\/a>) of ₹157 per month in the telecom industry<\/a>, followed by Reliance Jio Infocomm<\/a> and Vodafone Idea<\/a>. The telco has created a 1,500-people workforce across Gurugram and Bengaluru working on product engineering and design, addressing three core problems the business faces.
“...whether Airtel is going to be able to get more customers? Will we get greater stickiness from customers which translates into more share of wallet, more lifetime value, more ARPU, and lastly, can the company eliminate waste and therefore cost?” the executive explained.
The company is building the digital products and services portfolio on its own products or through partnerships.
“On the consumer side, we have built our apps; Airtel music, video and together we are at a unique customer base of 165 million monthly active users. In music, the company is currently exploring how to pivot to the subscription model. We don’t charge for downloads but bundle it currently and we are exploring how to charge,” he said.
Read also<\/h4><\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
<\/a><\/figure>Airtel set to ink strategic alliance with Amazon Web Services to tap SMB opportunity<\/a><\/h5><\/div><\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
<\/a><\/figure>Airtel signs multi-year strategic cloud deal with Amazon Web Services<\/a><\/h5><\/div><\/div><\/div>
On Direct to Home services, he said the company was “working across convergence around home and small screens to build a subscription model.” The company hopes to generate an annuity revenue stream through a subscription model, for which it has partnered with Zee, Disney and other OTT players.
It plans to ramp–up its presence to 1,000 cities by March 2021 from just 10 cities right now. “We have found an innovative model where we partner with the local cable operator to deliver the last mile connectivity. It is simple plug and play and we share revenue,” the executive said.
Sitting on top of these is the advertising vertical, which will use the adtech platform.
“The lead-to-conversion ratio is much higher on our platform,” the executive said. “We take consent from our customers before showing it to them. So, unlike others, our model is not advertising, we want to really be for privacy and for consent.”
The payments portfolio is another vertical that Airtel is focusing on. “We are building a portfolio with banks of over 50 million customers but with capability to make any kind of payment in the 200,000 retailers the bank is present in, through prepaid, post-paid or online payments,” he said.
<\/span><\/figcaption><\/figure>
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
<\/body>","next_sibling":[{"msid":78740813,"title":"Microsoft fixes 2 critical bugs in Windows, Visual Studio","entity_type":"ARTICLE","link":"\/news\/microsoft-fixes-2-critical-bugs-in-windows-visual-studio\/78740813","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"73273673","title":"India's telecom sector in a rewind; everything from AGR, BSNL revival, 5G, IUC to tariff hikes in 2019","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019","category_name":"Slide-Shows","synopsis":"ETT brings a slideshow on Indian telecom sector developments in 2019","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-3313303\/73273673.cms?width=150&height=112","link":"\/slide-shows\/indias-telecom-sector-in-a-rewind-everything-from-agr-bsnl-revival-5g-iuc-to-tariff-hikes-in-2019\/73273673"}],"msid":78740876,"entity_type":"ARTICLE","title":"Airtel seeks \u2018meaningful revenue\u2019 from digital services in 3-4 quarters","synopsis":"Bharti Airtel is eyeing \u2018meaningful revenue\u2019 from its digital services, including entertainment and financial services, within the next 3-4 quarters through a combination of its own products, partnerships and commerce, a top executive said.","titleseo":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters","status":"ACTIVE","authors":[{"author_name":"Anandita Singh Mankotia","author_link":"\/author\/479231328\/anandita-singh-mankotia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231328.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479231328,"author_name":"Anandita Singh Mankotia","author_seo_name":"anandita-singh-mankotia","designation":"Editor","agency":false}}],"analytics":{"comments":0,"views":1984,"shares":0,"engagementtimems":9920000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2020-10-19 08:27:20","lastupd":"2020-10-19 08:27:20","breadcrumbTags":["bharti airtel","Airtel","Vodafone Idea","Jio Infocomm","Industry","ARPU","Digital Services","telecom news","Vodafone"],"secinfo":{"seolocation":"telecomnews\/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters"}}" data-news_link="//www.iser-br.com/news/airtel-seeks-meaningful-revenue-from-digital-services-in-3-4-quarters/78740876">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动