独家
报告:印度有9600万活跃的OTT付费订阅
《2021年Ormax OTT观众报告》显示，这些付费订阅中有66%是男性观众……
-
BSNL视人力资源转型为转折点
在2022年至2032年的10年期间，平均每年将有近2000名员工退休，这使该公司成为一个更专注于与私营行业企业——Reliance Jio、Bharti Airtel和Vodafone Idea——竞争的组织。
-
-
-
该报告按性别、年龄、NCCS、流行阶层、州和城市划分了这个领域。
这家媒体咨询公司发布了一项名为《2021年Ormax OTT观众报告》的观众研究，以衡量印度的OTT世界。该公司在一份新闻声明中说，这项研究是在2021年5月至7月期间进行的，样本量为1.2万人，分布在印度城市和农村。
排名前六的大城市只贡献了印度OTT世界的11%，但占印度付费订阅总数的35%。班加罗尔、德里和孟买是这方面的前三个城市，每个城市的活跃付费用户都超过800万。
Shailesh卡普尔Ormax Media的创始人兼首席执行官表示，“印度的OTT观众群体正在迅速增长，对市场规模的准确估计是一个不断增长的类别的关键战略组成部分。虽然流媒体公司有自己平台的使用和订阅数据，但没有行业层面的受众研究来衡量和分析印度OTT市场的整体规模。”
“OTT不再是一个利基类别，但在25%的渗透率下，市场仍有巨大的增长潜力，尤其是在顶级城市之外。去年，我们看到印度地区OTT平台的增长。这份报告为平台提供了市场和人口层面的数据，以便对区域产品(无论是独立应用程序还是国家应用程序中的区域内容)做出合理的投资决策。”
![\"](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The report breaks this universe by gender, age, NCCS, pop strata, states and cities.
The media consulting firm released the audience research to size the OTT universe in India, titled The Ormax OTT Audience Report 2021. The research, based on a sample size of 12,000 across urban and rural India, was conducted in May to July 2021, it said in a press statement.
<\/div><\/div>The report reveals that there are currently 96 million active paid OTT subscriptions in India, across 40.7 Million paying (SVOD) audiences, i.e., an average of 2.4 subscriptions per paying audience member. 66 percent of these paid subscriptions are with male audience.
The top six metros contribute only 11 percent to India\u2019s OTT universe but 35 percent to total paid subscriptions in India. Bengaluru, Delhi and Mumbai are the top three cities in this regard, with more than eight million active paid subscriptions each.
Shailesh Kapoor<\/a>, founder and chief executive officer, Ormax Media, said, \"India\u2019s OTT audience universe is rapidly growing, and an accurate estimation of market size is a crucial strategic component in a growing category. While streaming companies have data on usage and subscription of their own platforms, there is no industry-level audience research available to size and profile the Indian OTT market at large.\"
\u201cOTT is no longer a niche category, but at 25 percent penetration, there is still a huge potential to grow the market, especially outside the top cities. We have seen a rise in regional OTT platforms in India over the last year. This report provides market and demographic level data for platforms to take sound investment decisions on regional products, be it a stand-alone app or regional content within a national app,\" Kapoor added.
<\/div><\/div>
The top six metros contribute only 11 percent to India\u2019s OTT universe but 35 percent to total paid subscriptions in India. Bengaluru, Delhi and Mumbai are the top three cities in this regard, with more than eight million active paid subscriptions each.
Shailesh Kapoor<\/a>, founder and chief executive officer, Ormax Media, said, \"India\u2019s OTT audience universe is rapidly growing, and an accurate estimation of market size is a crucial strategic component in a growing category. While streaming companies have data on usage and subscription of their own platforms, there is no industry-level audience research available to size and profile the Indian OTT market at large.\"
\u201cOTT is no longer a niche category, but at 25 percent penetration, there is still a huge potential to grow the market, especially outside the top cities. We have seen a rise in regional OTT platforms in India over the last year. This report provides market and demographic level data for platforms to take sound investment decisions on regional products, be it a stand-alone app or regional content within a national app,\" Kapoor added.
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"16.0","minfoseo":"16-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1630376091298","minfoseo":"1630376091298"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"80366890","minfoseo":"80366890"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"canonicalURL":{"minfo":"https:\/\/brandequity.economictimes.indiatimes.com\/news\/research\/96-million-active-paid-ott-subscriptions-in-india-report\/85767851","minfoseo":"https\/brandequity-economictimes-indiatimes-com\/news\/research\/96-million-active-paid-ott-subscriptions-in-india-report\/85767851"},"NumberOfCharacters":{"minfo":"2020.0","minfoseo":"2020-0"},"NumberOfWords":{"minfo":"330.0","minfoseo":"330-0"},"key":[{"keyid":"11985483","value":"OTT subscribers","smid":"0","keynameseo":"OTT-subscribers","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"3579006","value":"streaming platforms","smid":"0","keynameseo":"streaming-platforms","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"161338","value":"Shailesh Kapoor","smid":"0","keynameseo":"Shailesh-Kapoor","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"11983143","value":"ott subscribers in india","smid":"0","keynameseo":"ott-subscribers-in-india","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"1245953","value":"OTT","smid":"0","keynameseo":"OTT","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"809814","value":"ormax media","smid":"0","keynameseo":"ormax-media","keytype":"","keycount":"totalcount","weightage":"20"}],"authorsplit":[],"similarlytagged":[{"msid":"85785701","stname":"96 million active paid OTT subscriptions in India: Report","artsyn":"The Ormax OTT Audience Report 2021 reveals 66 percent of these paid subscriptions are with male audiences...","seolocation":"telecomnews\/96-million-active-paid-ott-subscriptions-in-india-report","seolocationalt":"96 million active paid OTT subscriptions in India: Report","url_seo":"96-million-active-paid-ott-subscriptions-in-india-report"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"11985483","value":"OTT subscribers","smid":"0","keynameseo":"OTT-subscribers","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"3579006","value":"streaming platforms","smid":"0","keynameseo":"streaming-platforms","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"161338","value":"Shailesh Kapoor","smid":"0","keynameseo":"Shailesh-Kapoor","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"11983143","value":"ott subscribers in india","smid":"0","keynameseo":"ott-subscribers-in-india","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"1245953","value":"OTT","smid":"0","keynameseo":"OTT","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"809814","value":"ormax media","smid":"0","keynameseo":"ormax-media","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"3140800","value":"MVAS\/Apps","smid":"0","keynameseo":"(MVAS\/Apps)","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"ott subscribers in india"},{"name":"streaming platforms"},{"name":"OTT subscribers"},{"name":"Shailesh Kapoor"},{"name":"ormax media"},{"name":"MVAS\/Apps"},{"name":"OTT"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["OTT subscribers","streaming platforms","Shailesh Kapoor","ott subscribers in india","OTT","ormax media","MVAS\/Apps"],"filterTags":[]},"breadcrumbTags":["OTT subscribers","streaming platforms","Shailesh Kapoor","ott subscribers in india","OTT","ormax media","MVAS\/Apps"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/96-million-active-paid-ott-subscriptions-in-india-report\/85785701","associated":{"articles":{"85785701":{"msid":"85785701","stname":"96 million active paid OTT subscriptions in India: Report","artsyn":"The Ormax OTT Audience Report 2021 reveals 66 percent of these paid subscriptions are with male audiences...","seolocation":"telecomnews\/96-million-active-paid-ott-subscriptions-in-india-report","seolocationalt":"96 million active paid OTT subscriptions in India: Report","url_seo":"96-million-active-paid-ott-subscriptions-in-india-report"}}}}" data-news-images="[{"msid":"85767885","msname":"","msnameseo":"streaming-istock","mediatype":"44","artdate":"2021-08-30 18:28:53.0","caption":" Bengaluru, Delhi and Mumbai are the top three cities in this regard, with more than eight million active paid subscriptions each."}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
