![\"<p>Khalid](\"\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-12-16" data-index="article_1">
- 独家
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乐动娱乐招聘ETTelecom采访:西方数字内容创建的哈立德万尼经济在印度,5 g和更多
采用“5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们希望确保他们储蓄数据安全,“万尼说。
哈立德万尼高级销售总监、印度、西方的数字。
存储解决方案提供商西部数据公司在内容创建经济上下了很大的赌注在印度和它已经启动了吗SanDisk专业品牌推动增长的存储产品。采访中ET的丹麦汗哈立德万尼高级销售总监,印度讨论了新趋势和5克对印度的经济内容创作的影响。他预计新品牌成为增长最快的业务。编辑摘录。
为什么公司介绍SanDisk专业品牌在印度?
这是一个数十亿美元的市场机会。如果你只看印度,现在市场已经接近150000奇怪内容创作者货币化的他们创造的内容。这些内容创建者操作等多个领域的旅游,旅游,时尚,医疗、教育、汽车等等。
需要存储内容创造者是完全不同于普通消费者平均。他们需要一个产品,帮助他们转移迅速从他们的主要内容设备甚至商店或上传。这是一个用例。
我们发现,平均一个内容创造者将创造350年到400年之间演出一个月的数据。相比之下,宝莱坞电影。宝莱坞电影平均需要300 - 400 tb的数据之间。他们的数据需求是不同的。因为他们是货币化的内容,他们也想要确保他们的安全内容的备份。
因此,SanDisk专业是一个急需的部分发挥迎合这一需求。我们有一个广泛的产品组合,满足各种需求的内容创造者。
你如何看待5克帮助创造者段?
采用5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们想要确保他们储蓄数据安全。
每个趋势指向好的潜力。事实上,有部分看到高采用早期段。如果你看到一个例子,游戏作为一个段是如何进化的。它已成为一个创造者本身。他们是货币化的内容和使用多个平台。这也引起当地流媒体与消费者的公司。
我们看到旅游内容创造者和有影响力的人做的。这将成为一个主要的增长动力。有更多的领域如教育发展。
有多大SanDisk在印度的商业机会,在内容创建段吗?
印度是增长最快的市场之一。即使在上下文的内容创造者我们看到好机会尤其是越来越多的创造者今天货币化。
你计划与内容创造者,这样您就可以让他们意识到你们的产品吗?
哦,当然。我们有一个项目,我们在全球范围内参与内容创造者。而这正是我们在这里所做的。我们有很多工作内容的创造者。我们的团队定期与他们了解他们需要什么,听到他们,了解他们需要什么样的产品。然后我们创新的产品,以满足这种需求。
的好处,在印度是我们操作一个大规模的研究和发展设施的国家。我们工程团队的基础,帮助我们基本上得到很多反馈从这些内容的创造者。
读也
你的营销策略是什么?
在内容创作空间,重要的是要确保我们开发的所有通道段。主要是我们的渠道,这是我们的传统渠道,吸引很多与这些内容创造者,然后我们的专业频道,这是你的媒体和广播频道。我们有自己的WD存储在孟买。这是位于Andheri周围走动,非常接近300年至400年生产的房子。这些房子是通过这些渠道满足生产。
除了媒体和娱乐频道,网上也是一个区域中我们看到了很多的潜在客户有很高的参与和活动与他们的数据,使用在线渠道为了采购产品。所以,从媒体和广播频道频道,和所有的在线渠道,我们使用所有这些片段以确保我们的客户。
采用高端智能手机是如何推动内容创作作为一个市场?
150000年你会发现很多内容创造者,我谈到使用瞄准射击设备高端的智能手机。这就是我们的一个tb微型SD卡成为那些人去的产品。这实际上是帮助很多从整体内容创作的角度来看。
最后总结评论吗?
创新。我们谈了很多关于1 tb。一个tb实际上是由我们的工程团队在印度设计和概念化。这是一个重大的成就。我们有很多很强的工程足迹。
Khalid Wani, senior director of sales, India, Western Digital.<\/span><\/figcaption><\/figure>Storage solutions provider Western Digital<\/a> is betting big on the content creation economy in India and it has launched SanDisk Professional<\/a> brand to drive growth for its storage products. In an interview with ET’s Danish Khan, Khalid Wani, senior director of sales, India<\/strong> talked about the new trends and 5G<\/a>’s impact on India’s content creation economy. He expects the new brand to become of the fastest growing business for the company. Edited excerpts.
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-12-16" data-index="article_1">
- 独家
- Telecom乐动扑克News
- 4分钟阅读
乐动娱乐招聘ETTelecom采访:西方数字内容创建的哈立德万尼经济在印度,5 g和更多
采用“5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们希望确保他们储蓄数据安全,“万尼说。
哈立德万尼高级销售总监、印度、西方的数字。
存储解决方案提供商西部数据公司在内容创建经济上下了很大的赌注在印度和它已经启动了吗SanDisk专业品牌推动增长的存储产品。采访中ET的丹麦汗哈立德万尼高级销售总监,印度讨论了新趋势和5克对印度的经济内容创作的影响。他预计新品牌成为增长最快的业务。编辑摘录。
为什么公司介绍SanDisk专业品牌在印度?
这是一个数十亿美元的市场机会。如果你只看印度,现在市场已经接近150000奇怪内容创作者货币化的他们创造的内容。这些内容创建者操作等多个领域的旅游,旅游,时尚,医疗、教育、汽车等等。
需要存储内容创造者是完全不同于普通消费者平均。他们需要一个产品,帮助他们转移迅速从他们的主要内容设备甚至商店或上传。这是一个用例。
我们发现,平均一个内容创造者将创造350年到400年之间演出一个月的数据。相比之下,宝莱坞电影。宝莱坞电影平均需要300 - 400 tb的数据之间。他们的数据需求是不同的。因为他们是货币化的内容,他们也想要确保他们的安全内容的备份。
因此,SanDisk专业是一个急需的部分发挥迎合这一需求。我们有一个广泛的产品组合,满足各种需求的内容创造者。
你如何看待5克帮助创造者段?
采用5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们想要确保他们储蓄数据安全。
每个趋势指向好的潜力。事实上,有部分看到高采用早期段。如果你看到一个例子,游戏作为一个段是如何进化的。它已成为一个创造者本身。他们是货币化的内容和使用多个平台。这也引起当地流媒体与消费者的公司。
我们看到旅游内容创造者和有影响力的人做的。这将成为一个主要的增长动力。有更多的领域如教育发展。
有多大SanDisk在印度的商业机会,在内容创建段吗?
印度是增长最快的市场之一。即使在上下文的内容创造者我们看到好机会尤其是越来越多的创造者今天货币化。
你计划与内容创造者,这样您就可以让他们意识到你们的产品吗?
哦,当然。我们有一个项目,我们在全球范围内参与内容创造者。而这正是我们在这里所做的。我们有很多工作内容的创造者。我们的团队定期与他们了解他们需要什么,听到他们,了解他们需要什么样的产品。然后我们创新的产品,以满足这种需求。
的好处,在印度是我们操作一个大规模的研究和发展设施的国家。我们工程团队的基础,帮助我们基本上得到很多反馈从这些内容的创造者。
读也
你的营销策略是什么?
在内容创作空间,重要的是要确保我们开发的所有通道段。主要是我们的渠道,这是我们的传统渠道,吸引很多与这些内容创造者,然后我们的专业频道,这是你的媒体和广播频道。我们有自己的WD存储在孟买。这是位于Andheri周围走动,非常接近300年至400年生产的房子。这些房子是通过这些渠道满足生产。
除了媒体和娱乐频道,网上也是一个区域中我们看到了很多的潜在客户有很高的参与和活动与他们的数据,使用在线渠道为了采购产品。所以,从媒体和广播频道频道,和所有的在线渠道,我们使用所有这些片段以确保我们的客户。
采用高端智能手机是如何推动内容创作作为一个市场?
150000年你会发现很多内容创造者,我谈到使用瞄准射击设备高端的智能手机。这就是我们的一个tb微型SD卡成为那些人去的产品。这实际上是帮助很多从整体内容创作的角度来看。
最后总结评论吗?
创新。我们谈了很多关于1 tb。一个tb实际上是由我们的工程团队在印度设计和概念化。这是一个重大的成就。我们有很多很强的工程足迹。
Khalid Wani, senior director of sales, India, Western Digital.<\/span><\/figcaption><\/figure>Storage solutions provider Western Digital<\/a> is betting big on the content creation economy in India and it has launched SanDisk Professional<\/a> brand to drive growth for its storage products. In an interview with ET’s Danish Khan, Khalid Wani, senior director of sales, India<\/strong> talked about the new trends and 5G<\/a>’s impact on India’s content creation economy. He expects the new brand to become of the fastest growing business for the company. Edited excerpts.
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-12-16" data-index="article_1">
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乐动娱乐招聘ETTelecom采访:西方数字内容创建的哈立德万尼经济在印度,5 g和更多
采用“5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们希望确保他们储蓄数据安全,“万尼说。
哈立德万尼高级销售总监、印度、西方的数字。
存储解决方案提供商西部数据公司在内容创建经济上下了很大的赌注在印度和它已经启动了吗SanDisk专业品牌推动增长的存储产品。采访中ET的丹麦汗哈立德万尼高级销售总监,印度讨论了新趋势和5克对印度的经济内容创作的影响。他预计新品牌成为增长最快的业务。编辑摘录。
为什么公司介绍SanDisk专业品牌在印度?
这是一个数十亿美元的市场机会。如果你只看印度,现在市场已经接近150000奇怪内容创作者货币化的他们创造的内容。这些内容创建者操作等多个领域的旅游,旅游,时尚,医疗、教育、汽车等等。
需要存储内容创造者是完全不同于普通消费者平均。他们需要一个产品,帮助他们转移迅速从他们的主要内容设备甚至商店或上传。这是一个用例。
我们发现,平均一个内容创造者将创造350年到400年之间演出一个月的数据。相比之下,宝莱坞电影。宝莱坞电影平均需要300 - 400 tb的数据之间。他们的数据需求是不同的。因为他们是货币化的内容,他们也想要确保他们的安全内容的备份。
因此,SanDisk专业是一个急需的部分发挥迎合这一需求。我们有一个广泛的产品组合,满足各种需求的内容创造者。
你如何看待5克帮助创造者段?
采用5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们想要确保他们储蓄数据安全。
每个趋势指向好的潜力。事实上,有部分看到高采用早期段。如果你看到一个例子,游戏作为一个段是如何进化的。它已成为一个创造者本身。他们是货币化的内容和使用多个平台。这也引起当地流媒体与消费者的公司。
我们看到旅游内容创造者和有影响力的人做的。这将成为一个主要的增长动力。有更多的领域如教育发展。
有多大SanDisk在印度的商业机会,在内容创建段吗?
印度是增长最快的市场之一。即使在上下文的内容创造者我们看到好机会尤其是越来越多的创造者今天货币化。
你计划与内容创造者,这样您就可以让他们意识到你们的产品吗?
哦,当然。我们有一个项目,我们在全球范围内参与内容创造者。而这正是我们在这里所做的。我们有很多工作内容的创造者。我们的团队定期与他们了解他们需要什么,听到他们,了解他们需要什么样的产品。然后我们创新的产品,以满足这种需求。
的好处,在印度是我们操作一个大规模的研究和发展设施的国家。我们工程团队的基础,帮助我们基本上得到很多反馈从这些内容的创造者。
读也
你的营销策略是什么?
在内容创作空间,重要的是要确保我们开发的所有通道段。主要是我们的渠道,这是我们的传统渠道,吸引很多与这些内容创造者,然后我们的专业频道,这是你的媒体和广播频道。我们有自己的WD存储在孟买。这是位于Andheri周围走动,非常接近300年至400年生产的房子。这些房子是通过这些渠道满足生产。
除了媒体和娱乐频道,网上也是一个区域中我们看到了很多的潜在客户有很高的参与和活动与他们的数据,使用在线渠道为了采购产品。所以,从媒体和广播频道频道,和所有的在线渠道,我们使用所有这些片段以确保我们的客户。
采用高端智能手机是如何推动内容创作作为一个市场?
150000年你会发现很多内容创造者,我谈到使用瞄准射击设备高端的智能手机。这就是我们的一个tb微型SD卡成为那些人去的产品。这实际上是帮助很多从整体内容创作的角度来看。
最后总结评论吗?
创新。我们谈了很多关于1 tb。一个tb实际上是由我们的工程团队在印度设计和概念化。这是一个重大的成就。我们有很多很强的工程足迹。
Khalid Wani, senior director of sales, India, Western Digital.<\/span><\/figcaption><\/figure>Storage solutions provider Western Digital<\/a> is betting big on the content creation economy in India and it has launched SanDisk Professional<\/a> brand to drive growth for its storage products. In an interview with ET’s Danish Khan, Khalid Wani, senior director of sales, India<\/strong> talked about the new trends and 5G<\/a>’s impact on India’s content creation economy. He expects the new brand to become of the fastest growing business for the company. Edited excerpts.
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-12-16" data-index="article_1">
- 独家
- Telecom乐动扑克News
- 4分钟阅读
乐动娱乐招聘ETTelecom采访:西方数字内容创建的哈立德万尼经济在印度,5 g和更多
采用“5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们希望确保他们储蓄数据安全,“万尼说。
哈立德万尼高级销售总监、印度、西方的数字。
存储解决方案提供商西部数据公司在内容创建经济上下了很大的赌注在印度和它已经启动了吗SanDisk专业品牌推动增长的存储产品。采访中ET的丹麦汗哈立德万尼高级销售总监,印度讨论了新趋势和5克对印度的经济内容创作的影响。他预计新品牌成为增长最快的业务。编辑摘录。
为什么公司介绍SanDisk专业品牌在印度?
这是一个数十亿美元的市场机会。如果你只看印度,现在市场已经接近150000奇怪内容创作者货币化的他们创造的内容。这些内容创建者操作等多个领域的旅游,旅游,时尚,医疗、教育、汽车等等。
需要存储内容创造者是完全不同于普通消费者平均。他们需要一个产品,帮助他们转移迅速从他们的主要内容设备甚至商店或上传。这是一个用例。
我们发现,平均一个内容创造者将创造350年到400年之间演出一个月的数据。相比之下,宝莱坞电影。宝莱坞电影平均需要300 - 400 tb的数据之间。他们的数据需求是不同的。因为他们是货币化的内容,他们也想要确保他们的安全内容的备份。
因此,SanDisk专业是一个急需的部分发挥迎合这一需求。我们有一个广泛的产品组合,满足各种需求的内容创造者。
你如何看待5克帮助创造者段?
采用5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们想要确保他们储蓄数据安全。
每个趋势指向好的潜力。事实上,有部分看到高采用早期段。如果你看到一个例子,游戏作为一个段是如何进化的。它已成为一个创造者本身。他们是货币化的内容和使用多个平台。这也引起当地流媒体与消费者的公司。
我们看到旅游内容创造者和有影响力的人做的。这将成为一个主要的增长动力。有更多的领域如教育发展。
有多大SanDisk在印度的商业机会,在内容创建段吗?
印度是增长最快的市场之一。即使在上下文的内容创造者我们看到好机会尤其是越来越多的创造者今天货币化。
你计划与内容创造者,这样您就可以让他们意识到你们的产品吗?
哦,当然。我们有一个项目,我们在全球范围内参与内容创造者。而这正是我们在这里所做的。我们有很多工作内容的创造者。我们的团队定期与他们了解他们需要什么,听到他们,了解他们需要什么样的产品。然后我们创新的产品,以满足这种需求。
的好处,在印度是我们操作一个大规模的研究和发展设施的国家。我们工程团队的基础,帮助我们基本上得到很多反馈从这些内容的创造者。
读也
你的营销策略是什么?
在内容创作空间,重要的是要确保我们开发的所有通道段。主要是我们的渠道,这是我们的传统渠道,吸引很多与这些内容创造者,然后我们的专业频道,这是你的媒体和广播频道。我们有自己的WD存储在孟买。这是位于Andheri周围走动,非常接近300年至400年生产的房子。这些房子是通过这些渠道满足生产。
除了媒体和娱乐频道,网上也是一个区域中我们看到了很多的潜在客户有很高的参与和活动与他们的数据,使用在线渠道为了采购产品。所以,从媒体和广播频道频道,和所有的在线渠道,我们使用所有这些片段以确保我们的客户。
采用高端智能手机是如何推动内容创作作为一个市场?
150000年你会发现很多内容创造者,我谈到使用瞄准射击设备高端的智能手机。这就是我们的一个tb微型SD卡成为那些人去的产品。这实际上是帮助很多从整体内容创作的角度来看。
最后总结评论吗?
创新。我们谈了很多关于1 tb。一个tb实际上是由我们的工程团队在印度设计和概念化。这是一个重大的成就。我们有很多很强的工程足迹。
Khalid Wani, senior director of sales, India, Western Digital.<\/span><\/figcaption><\/figure>Storage solutions provider Western Digital<\/a> is betting big on the content creation economy in India and it has launched SanDisk Professional<\/a> brand to drive growth for its storage products. In an interview with ET’s Danish Khan, Khalid Wani, senior director of sales, India<\/strong> talked about the new trends and 5G<\/a>’s impact on India’s content creation economy. He expects the new brand to become of the fastest growing business for the company. Edited excerpts.
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2022-12-16" data-index="article_1">
- 独家
- Telecom乐动扑克News
- 4分钟阅读
乐动娱乐招聘ETTelecom采访:西方数字内容创建的哈立德万尼经济在印度,5 g和更多
采用“5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们希望确保他们储蓄数据安全,“万尼说。
哈立德万尼高级销售总监、印度、西方的数字。
存储解决方案提供商西部数据公司在内容创建经济上下了很大的赌注在印度和它已经启动了吗SanDisk专业品牌推动增长的存储产品。采访中ET的丹麦汗哈立德万尼高级销售总监,印度讨论了新趋势和5克对印度的经济内容创作的影响。他预计新品牌成为增长最快的业务。编辑摘录。
为什么公司介绍SanDisk专业品牌在印度?
这是一个数十亿美元的市场机会。如果你只看印度,现在市场已经接近150000奇怪内容创作者货币化的他们创造的内容。这些内容创建者操作等多个领域的旅游,旅游,时尚,医疗、教育、汽车等等。
需要存储内容创造者是完全不同于普通消费者平均。他们需要一个产品,帮助他们转移迅速从他们的主要内容设备甚至商店或上传。这是一个用例。
我们发现,平均一个内容创造者将创造350年到400年之间演出一个月的数据。相比之下,宝莱坞电影。宝莱坞电影平均需要300 - 400 tb的数据之间。他们的数据需求是不同的。因为他们是货币化的内容,他们也想要确保他们的安全内容的备份。
因此,SanDisk专业是一个急需的部分发挥迎合这一需求。我们有一个广泛的产品组合,满足各种需求的内容创造者。
你如何看待5克帮助创造者段?
采用5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们想要确保他们储蓄数据安全。
每个趋势指向好的潜力。事实上,有部分看到高采用早期段。如果你看到一个例子,游戏作为一个段是如何进化的。它已成为一个创造者本身。他们是货币化的内容和使用多个平台。这也引起当地流媒体与消费者的公司。
我们看到旅游内容创造者和有影响力的人做的。这将成为一个主要的增长动力。有更多的领域如教育发展。
有多大SanDisk在印度的商业机会,在内容创建段吗?
印度是增长最快的市场之一。即使在上下文的内容创造者我们看到好机会尤其是越来越多的创造者今天货币化。
你计划与内容创造者,这样您就可以让他们意识到你们的产品吗?
哦,当然。我们有一个项目,我们在全球范围内参与内容创造者。而这正是我们在这里所做的。我们有很多工作内容的创造者。我们的团队定期与他们了解他们需要什么,听到他们,了解他们需要什么样的产品。然后我们创新的产品,以满足这种需求。
的好处,在印度是我们操作一个大规模的研究和发展设施的国家。我们工程团队的基础,帮助我们基本上得到很多反馈从这些内容的创造者。
读也
你的营销策略是什么?
在内容创作空间,重要的是要确保我们开发的所有通道段。主要是我们的渠道,这是我们的传统渠道,吸引很多与这些内容创造者,然后我们的专业频道,这是你的媒体和广播频道。我们有自己的WD存储在孟买。这是位于Andheri周围走动,非常接近300年至400年生产的房子。这些房子是通过这些渠道满足生产。
除了媒体和娱乐频道,网上也是一个区域中我们看到了很多的潜在客户有很高的参与和活动与他们的数据,使用在线渠道为了采购产品。所以,从媒体和广播频道频道,和所有的在线渠道,我们使用所有这些片段以确保我们的客户。
采用高端智能手机是如何推动内容创作作为一个市场?
150000年你会发现很多内容创造者,我谈到使用瞄准射击设备高端的智能手机。这就是我们的一个tb微型SD卡成为那些人去的产品。这实际上是帮助很多从整体内容创作的角度来看。
最后总结评论吗?
创新。我们谈了很多关于1 tb。一个tb实际上是由我们的工程团队在印度设计和概念化。这是一个重大的成就。我们有很多很强的工程足迹。
Khalid Wani, senior director of sales, India, Western Digital.<\/span><\/figcaption><\/figure>Storage solutions provider Western Digital<\/a> is betting big on the content creation economy in India and it has launched SanDisk Professional<\/a> brand to drive growth for its storage products. In an interview with ET’s Danish Khan, Khalid Wani, senior director of sales, India<\/strong> talked about the new trends and 5G<\/a>’s impact on India’s content creation economy. He expects the new brand to become of the fastest growing business for the company. Edited excerpts.
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
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乐动娱乐招聘ETTelecom采访:西方数字内容创建的哈立德万尼经济在印度,5 g和更多
采用“5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们希望确保他们储蓄数据安全,“万尼说。
读到
为什么公司介绍SanDisk专业品牌在印度?
这是一个数十亿美元的市场机会。如果你只看印度,现在市场已经接近150000奇怪内容创作者货币化的他们创造的内容。这些内容创建者操作等多个领域的旅游,旅游,时尚,医疗、教育、汽车等等。
需要存储内容创造者是完全不同于普通消费者平均。他们需要一个产品,帮助他们转移迅速从他们的主要内容设备甚至商店或上传。这是一个用例。
我们发现,平均一个内容创造者将创造350年到400年之间演出一个月的数据。相比之下,宝莱坞电影。宝莱坞电影平均需要300 - 400 tb的数据之间。他们的数据需求是不同的。因为他们是货币化的内容,他们也想要确保他们的安全内容的备份。
因此,SanDisk专业是一个急需的部分发挥迎合这一需求。我们有一个广泛的产品组合,满足各种需求的内容创造者。
你如何看待5克帮助创造者段?
采用5 g是一个主要的经济增长动力。5 g将加速创建内容。尤其是当创造者货币化,他们想要确保他们储蓄数据安全。
每个趋势指向好的潜力。事实上,有部分看到高采用早期段。如果你看到一个例子,游戏作为一个段是如何进化的。它已成为一个创造者本身。他们是货币化的内容和使用多个平台。这也引起当地流媒体与消费者的公司。
我们看到旅游内容创造者和有影响力的人做的。这将成为一个主要的增长动力。有更多的领域如教育发展。
有多大SanDisk在印度的商业机会,在内容创建段吗?
印度是增长最快的市场之一。即使在上下文的内容创造者我们看到好机会尤其是越来越多的创造者今天货币化。
你计划与内容创造者,这样您就可以让他们意识到你们的产品吗?
哦,当然。我们有一个项目,我们在全球范围内参与内容创造者。而这正是我们在这里所做的。我们有很多工作内容的创造者。我们的团队定期与他们了解他们需要什么,听到他们,了解他们需要什么样的产品。然后我们创新的产品,以满足这种需求。
的好处,在印度是我们操作一个大规模的研究和发展设施的国家。我们工程团队的基础,帮助我们基本上得到很多反馈从这些内容的创造者。
读也
你的营销策略是什么?
在内容创作空间,重要的是要确保我们开发的所有通道段。主要是我们的渠道,这是我们的传统渠道,吸引很多与这些内容创造者,然后我们的专业频道,这是你的媒体和广播频道。我们有自己的WD存储在孟买。这是位于Andheri周围走动,非常接近300年至400年生产的房子。这些房子是通过这些渠道满足生产。
除了媒体和娱乐频道,网上也是一个区域中我们看到了很多的潜在客户有很高的参与和活动与他们的数据,使用在线渠道为了采购产品。所以,从媒体和广播频道频道,和所有的在线渠道,我们使用所有这些片段以确保我们的客户。
采用高端智能手机是如何推动内容创作作为一个市场?
150000年你会发现很多内容创造者,我谈到使用瞄准射击设备高端的智能手机。这就是我们的一个tb微型SD卡成为那些人去的产品。这实际上是帮助很多从整体内容创作的角度来看。
最后总结评论吗?
创新。我们谈了很多关于1 tb。一个tb实际上是由我们的工程团队在印度设计和概念化。这是一个重大的成就。我们有很多很强的工程足迹。
Why is the company introducing the SanDisk Professional<\/a> brand in India?
<\/strong>
It is a multibillion-dollar market opportunity. If you look at just India alone, the market has close to 150,000 odd content creators now that are monetizing the content that they create. And these content creators are operating in multiple segments such as travel, tourism, fashion, healthcare, education and automobile among others.
The need for storage for content creators is completely different from what an average ordinary consumer. They need a product that helps them transfer content fast from their primary devices<\/a> and store or even upload them. So that is one of the use cases.
We have found that on average a content creator would be creating anywhere between 350 to 400 gigs of data a month. Compare that to a Bollywood movie. An average Bollywood movie would require anywhere between 300 to 400 terabytes of data. Their data needs are different. Because they are monetizing the content, they also want to make sure that their content is backed-up safely.
Thus, SanDisk professional was a much-needed segment play that caters to this need. We have a wide product portfolio that cater to the needs of all kinds of content creators.
How do you see 5G<\/a> helping the creators segment?
<\/strong>
5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely.
Every trend point towards good potential. The fact that there are segments that see high adoption are early-stage segments in the country. If you see an example of how gaming as a segment has evolved. It has become a creator segment by itself. They are monetizing content and using multiple platforms to do that. This has also given rise to local streaming companies that are engaging with consumers.
We see travel and tourism content creators and influencers doing phenomenally. That's going to be a major growth driver. There are more segments such as education which are growing.
How big is the business opportunity for SanDisk in India, in the content creation segment?
<\/strong>
India is one of the fastest growing markets for us. Even in the context of content creators we see great opportunity especially as more and more creators are monetizing today.
Do you plan to engage with content creators so that you can make them aware of your products?
<\/strong>
Oh, absolutely. We have a program, wherein we engage on a global level with content creators. And that is exactly what we're doing here as well. We work with a lot of content creators. Our teams are engaging with them regularly to understand what they need, hear them and get insights into what kind of products they need. And then we innovate products that cater to this need.
The benefits that we have here in India is that we operate a massive research and development facility out of the country. We have engineering teams based here, which helps us to basically get a lot of feedback from these content creators.
Read also<\/h4><\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Japan to invest up to $500 million to manufacture advanced chips<\/a><\/h5><\/div><\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Japan to give Micron Technology up to $320 mln to boost chip output in Hiroshima<\/a><\/h5><\/div><\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>Consumer privacy and security is critical in a 5G ecosystem: Western Digital<\/a><\/h5><\/div><\/a><\/figure>Western Digital launches high-capacity storage solutions for creators under SanDisk Professional brand<\/a><\/h5><\/div><\/div><\/div>
What is your go-to-market strategy?
<\/strong>
So, in the content creation space, it's important to make sure that we tap all the channel segments that we have. Mostly our IT channel, which is our traditional IT channel, which engages a lot with these content creators, and then our professional channel, which is your media and broadcasting channel. We have our own WD store in Mumbai. It’s located in Andheri, very close to 300 to 400 production houses. And these production houses are catered through those kinds of channels.
Apart from media and entertainment channels, online is also an area wherein we do see a lot of prosumers who have high engagement and activity with their data, using the online channel in order to procure the product. So, from IT channel to media and broadcast channel, and all the way to the online channel, we are using all these segments in order to make sure that we are in front of our customers.
How is the adoption of high-end smartphones driving the content creation as a market?
<\/strong>
You'll find a lot of these 150,000 content creators that I talked about, using their point and shoot devices<\/a>, which are high end smartphones. And that's where our one terabyte Micro SD cards become the go to product for those people. That's actually helping a lot from the overall content creation perspective.
Any last concluding comments?
<\/strong>
Innovation. We talked a lot about one terabyte. That one terabyte was actually designed and conceptualized in India by our engineering teams. So that's a major achievement. We got a lot of very strong engineering footprint.
<\/body>","next_sibling":[{"msid":96266025,"title":"ChatGPT owner OpenAI projects $1 billion in revenue by 2024","entity_type":"ARTICLE","link":"\/news\/chatgpt-owner-openai-projects-1-billion-in-revenue-by-2024\/96266025","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96266117,"entity_type":"ARTICLE","title":"ETTelecom Interviews: Western Digital\u2019s Khalid Wani on content creation economy in India, 5G and more","synopsis":"\"5G adoption is going to be a major growth driver for this economy. 5G will accelerate content creation. And specially when the creators are monetizing, they want to make sure they are saving their data safely,\" says Wani. ","titleseo":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":1226,"shares":0,"engagementtimems":2484000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-12-16 07:47:15","lastupd":"2022-12-16 07:47:16","breadcrumbTags":["Western Digital","Devices","Interviews","5G","Western Digital 5G","SanDisk Professional","Creator Economy","5G in India","5G storage solutions"],"secinfo":{"seolocation":"telecomnews\/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more"}}" data-news_link="//www.iser-br.com/news/ettelecom-interviews-western-digitals-khalid-wani-on-content-creation-economy-in-india-5g-and-more/96266117">
<\/a><\/figure>
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