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如果5G按时推出，电信公司的广告支出可能会在23财年扩大

专家表示，这取决于6月至7月拟议的拍卖，以及电信公司在日历结束前推出他们的服务。

印度三大电信服务提供商Bharti Airtel，依赖Jio,沃达丰的想法预计在本财政年度总共花费70亿卢比或更多，比一年前增加了两倍多，以推广各自的产品5克服务。

这取决于6月至7月拟议的拍卖电信公司专家表示，他们将在日历结束前推出服务。

媒体策划者估计，20财年和21财年，该行业每年在营销和广告上的支出分别为50亿卢比。然而，在22财年，支出削减了近40%，至27亿卢比Bharti Airtel大幅削减开支。不过，媒体规划师和策略师预计，在23财年，5G的推出将再次刺激支出，电信公司的广告支出将同比增长近两倍。

“5G的推出将导致支出激增。玩家将对媒体支出持谨慎态度，但可以肯定的是，一旦5G服务推出，这一类别的广告支出将大幅增加，”Madison World董事长山姆·巴尔萨拉(Sam Balsara)表示。

如果5G按时推出，电信公司的广告支出可能会在23财年扩大

Rammohan他DDB Mudra集团的综合媒体国家负责人表示，一旦电信公司购买5G频谱，他们将需要大量广告，让人们了解他们的服务。“这将导致(支出)大幅飙升。由于(电信)服务提供商将寻求覆盖面和连续性，他们将再次关注板球，特别是印度板球超级联赛。”

专家表示，这可能意味着印度板球超级联赛(IPL)等板球赛事的主要广告商和赞助商的回归，甚至可能是一些国际板球联盟(ICC)的比赛。在过去，电信服务提供商在体育赞助和广告上花费巨大。

Jio,附近的旅馆而且沃达丰的想法没有回应ET的电子邮件询问。

“电信运营商将不得不利用5G的力量，向用户展示新的体验，”该公司合伙人钱德拉谢卡尔·曼萨表示。德勤印度．“我相信合作伙伴关系(在内容、捆绑销售、游戏和沉浸式体验方面)不仅能帮助他们展示自己探索5G真正潜力的能力，还能让他们在规划营销举措时脱颖而出。”


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India's top three telecom service providers Bharti Airtel<\/a>, Reliance Jio<\/a>, and Vodafone Idea<\/a> are expected to spend a combined Rs 700 crore or more this fiscal year, a more than two-fold increase from a year ago to market the rollout of their respective 5G<\/a> services.

This is subject to the auctions taking place as proposed in June-July, and the telcos<\/a> rolling out their services by the end of the calendar, experts said.

Media planners estimate that FY20 and FY21 saw the sector spend Rs 500 crore a year each on marketing and advertising. In FY22 however, spending was slashed by nearly 40% to Rs 270 crore, with Bharti Airtel<\/a> cutting back drastically. In FY23, though, media planners and strategists expect the rollout of 5G to trigger spending once more, nearly trebling year-on-year advertising expenditure by telcos.

<\/div><\/div>\"The rollout of 5G will result in a spurt in spending. Players will be cautious with media spends, but definitely, the category is expected to see a surge in ad spends once the 5G services rollout,\" said Sam Balsara, chairman, of Madison World.

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Rammohan Sundaram<\/a>, country head, Integrated Media of DDB Mudra Group, said once the telcos buy the 5G spectrum, they will need to advertise heavily to inform people about their services. \"This will result in a massive surge (in spending). Since the (telecom) service providers will look for reach and continuity, they will once again look at cricket, especially the IPL.\"

This could mean the return of major advertisers and sponsors on cricketing properties like the IPL, and maybe even some ICC tourneys, said experts. In the past, telecom service providers have been known to spend heavily on sports sponsorships and advertising.

Jio, Airtel<\/a> and Vodafone Idea<\/a> did not respond to ET's emailed queries.

\"Telcos will have to harness the power of 5G to demonstrate the new experience to their subscribers,\" said Chandrashekar Mantha, partner, Deloitte India<\/a>. \"I believe partnerships (on content, bundling, gaming and immersive experiences) will not only help them exhibit their capabilities to explore the true potential of 5G but also enable them to differentiate themselves when they plan their marketing initiatives.\"

<\/div><\/div><\/div><\/div>
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