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乐动娱乐招聘etelecom专访:一加创始人刘銮銮谈印度5G机遇、新产品类别和研发
“我们的全球业务对我们来说仍然非常重要。虽然我们在过去几年里一直在扩张，但印度仍将是我们品牌和产品供应的重点市场。基于对当地消费者的深入了解，我们将继续为全球市场带来更多令人兴奋的产品，以满足当地市场的需求。我们优先考虑所有现有市场，所有用户对我们都同等重要。”
合并得怎么样了相对应的人帮助了一加?
彼得:通过与Oppo的合并，我们能够更好地最大化利用我们的资源，并整合我们的研发能力。这也帮助我们为用户提供最好的产品体验，这一直是我们所做一切的最终目标。作为一个更大、更整合的组织，我们拥有更多的资源，我们觉得在未来几年我们可以为我们的社区提供更多的服务。
一加将在产品规划、品牌主张和营销层面保持自己鲜明的特色，并继续独立运营。
一加是否正在减少对高端市场的关注?明年的重点是什么
彼得:我们以专注于以合理的价格为我们的社区提供高品质的性能和卓越的技术而闻名。此外，我们始终必须优先考虑用户的需求。因此，我们将继续推出价格具有竞争力的中高端产品，并将在未来一年继续这样做。作为一个以客户为中心的品牌，我们将继续接受社区的反馈，扩大我们的创新视野。
美国正在成为比印度更大的焦点地区吗?
彼得:我们的全球业务对我们来说仍然非常重要。虽然我们在过去几年里一直在扩张，但印度仍将是我们品牌和产品供应的重点市场。基于对当地消费者的深入了解，我们将继续为全球市场带来更多令人兴奋的产品，以满足当地市场的需求。我们优先考虑所有当前市场，所有用户对我们同等重要。
一加的生态系统产品战略是什么?
彼得:一加一直更关注消费者的需求，而不是趋势。我们进入类别是基于我们的用户的兴趣和预测他们的需求。根据公司的愿景，为用户提供优质和更易于访问的连接生态系统体验，我们已经涉足监视器类别，这将作为相同的扩展。随着我们的不断发展，我们的目标是扩大和引入更新的产品类别。
在我们不断发展的过程中，我们一直在探索各种机会来推动我们的增长，并通过开始战略性地多元化到新的产品类别和新的价格点来满足全球更多用户的需求。
2022年一加在印度的表现如何?你今年在印度有什么计划?
Navnit:我们成为了整个印度的领导者智能手机根据Counterpoint Research 2022年第三季度印度智能手机型号跟踪器的数据，2022年第三季度的市场价格为30K-45K卢比和20K-30K卢比。
根据Counterpoint公司2022年第二季度的最新报告，我们已经在2022年第二季度稳居增长最快的智能电视品牌的前三名。我们在2022年第三季度也成为了领导者5 g智能手机出货价格为30K-45K和20k - 30000卢比。
随着我们进入2023年，我们的重点是继续履行我们“永不止步”的承诺。作为一个品牌，我们坚信结合用户反馈和相关市场趋势，我们计划在未来几天在一加生态系统中扩展和推出产品。
此外，我们将继续加强我们在印度市场的零售足迹。事实上，今年早些时候，我们在印度推出了世界上最大的一加体验店——一加大道，旨在将一加的优质品牌体验扩展到零售领域。
你如何看待今年印度手机市场的表现?
Navnit:在消费技术方面，印度一直拥有巨大的潜力，是一加在全球的重要市场。随着5克我们将继续巩固我们在印度市场的地位。印度智能手机行业正在以令人难以置信的速度发展，原始设备制造商继续挑战极限。
在OnePlus,5 g技术对我们来说仍然具有重要的战略意义。早在2016年，我们就继续在5G研发工作中发挥领导作用。从2020年起，我们是业内首批为用户提供完整5G产品线的公司之一。
一加携手Jio和Airtel在智能手机上提供5G连接
这家高端智能手机品牌在一份声明中表示，其5G设备，包括最新的一加10系列，也已在新德里的沃达丰Idea (Vi) 5G网络上进行了测试，一加用户将在印度各地开通5G服务后获得该电信公司的5G服务。
Navnit:印度是最大、增长最快的数字消费市场之一，智能手机和其他物联网产品在市场上的采用呈指数级增长。尽管竞争激烈，新进入者也不少，我们还是脱颖而出。
印度一直是一加的重要市场。
制造业的最新情况如何?它是为了出口和本地需求而扩大的吗?印度正在制造更多的生态系统产品吗?
Navnit:我们将继续在国内生产产品。印度是我们全球最大的市场之一，我们致力于长期可持续的增长道路。不仅是我们的旗舰设备在印度制造，还有我们的中高端智能手机智能电视也都是在国内生产，面向国内市场。我们最近推出的智能手机新产品也在印度生产。
我们将继续信守这一承诺，并将探索在印度的制造业投资。
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<\/figure>OnePlus<\/a> said that India continues to be one of its key markets even as it increases its focus on newer markets globally. In an exclusive interaction with ET\u2019s Danish Khan, Pete Lau, Founder of OnePlus and Navnit Nakra, India CEO and Head of India region, OnePlus India talked about the 2023 strategy for India and global markets. Edited Excerpts<\/b>How has the merger with Oppo<\/a> helped OnePlus so far?<\/b>
Pete:<\/b> With the Oppo merger, we have been able to maximize our resources better and integrated our R&D capabilities. This has also helped us in introducing the best possible product experience for our users which has always been our end-goal in everything we do. And with more resources as a larger and more integrated organization, we feel that we can offer even more to our community in coming years.
<\/div><\/div>Following last year\u2019s successful integration of R&D, software, customer support and e-commerce between the two brands, the integration of Oppo and OnePlus is beneficial for both brands as well as consumers as they empower each other in different ways. Oppo offers OnePlus access to its vast R&D resources and industry-leading technologies that will be present in future OnePlus devices<\/a>.
OnePlus will maintain our own distinctive characteristics at the product planning, brand proposition and marketing levels, and continue to operate independently.
Is OnePlus reducing focus on the premium segment? What will be the focus next year<\/b>
Pete:<\/b> We are known for dedicated focus to provide high-quality performance and superior technology to our community at a reasonable price. Moreover, it has always been imperative for us to prioritize our users\u2019 needs. Hence, we continued to bring forth products keeping in mind both the mid and the premium segment at competitive price points and will continue to do so in the coming year. As a customer-centric brand, we will continue to take the community\u2019s feedback and expand our innovation horizons.
Is the US becoming a bigger focus area than India?<\/b>
Pete: <\/b>Our global presence continues to be extremely important to us. While we have seen expansion over the last few years, India will continue to be a key focus market for the brand as well as for our product offerings. We will continue to bring more exciting products to the global markets to meet local market\u2019s needs, based on our in-depth understanding of local consumers. We prioritize all our current markets, and all our users matter to us equally.
OnePlus will maintain our own distinctive characteristics at the product planning, brand proposition and marketing levels, and continue to operate independently.
Is OnePlus reducing focus on the premium segment? What will be the focus next year<\/b>
Pete:<\/b> We are known for dedicated focus to provide high-quality performance and superior technology to our community at a reasonable price. Moreover, it has always been imperative for us to prioritize our users\u2019 needs. Hence, we continued to bring forth products keeping in mind both the mid and the premium segment at competitive price points and will continue to do so in the coming year. As a customer-centric brand, we will continue to take the community\u2019s feedback and expand our innovation horizons.
Is the US becoming a bigger focus area than India?<\/b>
Pete: <\/b>Our global presence continues to be extremely important to us. While we have seen expansion over the last few years, India will continue to be a key focus market for the brand as well as for our product offerings. We will continue to bring more exciting products to the global markets to meet local market\u2019s needs, based on our in-depth understanding of local consumers. We prioritize all our current markets, and all our users matter to us equally.
<\/div><\/div>Our emphasis on all our key markets \u2013 India, the United States, Europe, and China \u2013 remains as strong as ever. Simultaneously, we will actively explore new markets like APAC and expand its product line-up in existing markets.
What is OnePlus\u2019 ecosystem product strategy?<\/b>
Pete: <\/b>OnePlus has always been more focused on consumer needs as Opposed to trends. Our entry into categories is based on the interests of our users and anticipating their needs. In line with the company\u2019s vision to deliver a premium and more accessible connected ecosystem experience to users, we have forayed into the monitor category which will serve as an extension of the same. As we continue to evolve, we aim to expand and introduce newer product categories.
As we are evolving, we are consistently exploring Opportunities to fuel our growth, and meet the needs of more users worldwide, by starting to strategically diversify into new product categories and new price points.
How did OnePlus perform in India in 2022? What are your plans for India this year?<\/b>
Navnit:<\/b> We emerged as the leader in the overall India smartphone<\/a> market in the Rs 30K-45K and Rs 20K-30K price segments in Q3 2022, as per Counterpoint Research India Smartphone Model Tracker Q3 2022.
According to the latest Counterpoint reports Q2 2022, we have secured the top three position as the fastest-growing smart TV brand in Q2 2022. We also emerged as a leader in Q3 2022 in terms of 5G smartphone<\/a> shipments in INR 30K-45K and 20K-30K price segments.
As we step into 2023, our key focus is to continue to deliver on our promise to \u2018Never Settle\u2019. Being a brand driven by a strong belief in incorporating user feedback and relevant market trends, we plan to expand and introduce products across the OnePlus ecosystem in the coming days.
Furthermore, we will continue to strengthen our retail footprint in the Indian market. In fact, earlier this year, we launched the OnePlus Boulevard, the world\u2019s largest OnePlus experience store in India, with an aim to extend OnePlus\u2019 premium brand experience to the retail front.
How do you see the Indian handset market performing this year? <\/b>
Navnit:<\/b> India always has tremendous potential when it comes to consumer technology and is an important market for OnePlus globally. With the advent of 5G<\/a>, things look bright, and we will continue to solidify our position in the Indian market. The Indian smartphone industry is evolving at an incredibly fast pace and OEMs continue to push the envelope.
At OnePlus, 5G technology<\/a> continues to be of strategic importance to us. We have continued to demonstrate leadership in 5G R&D efforts since as early as 2016. We have been among the first in the industry to bring a complete 5G line-up to users, from 2020 onwards.
What is OnePlus\u2019 ecosystem product strategy?<\/b>
Pete: <\/b>OnePlus has always been more focused on consumer needs as Opposed to trends. Our entry into categories is based on the interests of our users and anticipating their needs. In line with the company\u2019s vision to deliver a premium and more accessible connected ecosystem experience to users, we have forayed into the monitor category which will serve as an extension of the same. As we continue to evolve, we aim to expand and introduce newer product categories.
As we are evolving, we are consistently exploring Opportunities to fuel our growth, and meet the needs of more users worldwide, by starting to strategically diversify into new product categories and new price points.
How did OnePlus perform in India in 2022? What are your plans for India this year?<\/b>
Navnit:<\/b> We emerged as the leader in the overall India smartphone<\/a> market in the Rs 30K-45K and Rs 20K-30K price segments in Q3 2022, as per Counterpoint Research India Smartphone Model Tracker Q3 2022.
According to the latest Counterpoint reports Q2 2022, we have secured the top three position as the fastest-growing smart TV brand in Q2 2022. We also emerged as a leader in Q3 2022 in terms of 5G smartphone<\/a> shipments in INR 30K-45K and 20K-30K price segments.
As we step into 2023, our key focus is to continue to deliver on our promise to \u2018Never Settle\u2019. Being a brand driven by a strong belief in incorporating user feedback and relevant market trends, we plan to expand and introduce products across the OnePlus ecosystem in the coming days.
Furthermore, we will continue to strengthen our retail footprint in the Indian market. In fact, earlier this year, we launched the OnePlus Boulevard, the world\u2019s largest OnePlus experience store in India, with an aim to extend OnePlus\u2019 premium brand experience to the retail front.
How do you see the Indian handset market performing this year? <\/b>
Navnit:<\/b> India always has tremendous potential when it comes to consumer technology and is an important market for OnePlus globally. With the advent of 5G<\/a>, things look bright, and we will continue to solidify our position in the Indian market. The Indian smartphone industry is evolving at an incredibly fast pace and OEMs continue to push the envelope.
At OnePlus, 5G technology<\/a> continues to be of strategic importance to us. We have continued to demonstrate leadership in 5G R&D efforts since as early as 2016. We have been among the first in the industry to bring a complete 5G line-up to users, from 2020 onwards.